This all-day workshop is for business owners and their key executives.
9:00am: Arrival
9:30am - 11:30am: Greg Crabtree
11:30am - 12:30pm: Lunch
12:30pm - 2:00pm: Matthew Pollard: Rapid Growth, the Lazy Way
2:00pm - 2:15pm: Break
2:15pm - 3:45pm: Matthew Pollard: Build Your Story Playbook
More About the Keynote Speakers:
Greg CrabtreeGreg Crabtree will share with entrepreneurs how to view their business as the best investment vehicle to build wealth utilizing the Simple Numbers methodology. Understanding how profitability is adequately set thru key metrics such as labor efficiency, contribution margin, and return on invested capital, you can create actionable plans to not only manage by but lower the capital requirements of the business. Ultimately, these proven techniques will allow business owners to grow using their own profit and still have $$$$$$ left to distribute.
Matthew Pollard
Matthew presents the science of storytelling as documented by Harvard and Stanford researchers, and explains why story is fundamental to a winning sales process. Attendees will hear about Matthew’s real-life clients – some painfully introverted, some needing to get hyped up on coffee to make the day bearable, some with sales in their DNA and thinking they were already doing everything right. All of them not only lowered their stress around selling and learned to love the process, but also increased closure rates as much as 400 – 1000%. All it takes is a simple, proven process that Matthew has perfected over the last decade.
 | Learn the exceptional power of story, its use in gaining trust and credibility, and its effectiveness at sidestepping objections. |
 | Uncover the secret to crafting laser-sharp true stories that make prospects say, “I want that!” |
 | Discover the secret to creating your sales department’s story playbook®, rapidly reducing sales cycles, increasing closure rates, creating a sales culture of teamwork and excitement, and instantly making both your new and seasoned salespeople more effective. |
