Contributed by Amy Power, founder of the PR and social media firm The Power Group. Reputations are won and lost during times of crisis. That’s good news if you are a brand that can step in to solve a piece of the pandemic problem by feeding first responders or creating a program to help hourly workers. But for other organizations, it may not be so obvious. It is instinctive for most entrepreneurs to move quickly and rush to speak and act, but you can cause your brand serious harm if you don’t consider these tips.DON’T ask the wrong question.If you and your management team are asking yourself, “What should we say? What should we do?” then you are asking yourself the wrong question—which may lead to the wrong actions. 21434

As COVID-19 devastates nations and businesses, there’s a potential casualty you may not have fullly realized: your mental health. Uncertainty around the health of your family, company and employees can be overwhelming. We asked Dandapani—a Hindu priest, entrepreneur and highly rated speaker for Entrepreneurs’ Organization—how to manage stress and the mental health of your staff during this difficult period. (Dandapani is pictured above, photo by Toby Burrows.)What is your message to entrepreneurs during the COVID-19 crisis?Looking after your mental health during this crisis should be every business leader’s No. 1 priority.Why is it so important? Because if you’re operating from a place of mental chaos, everything around you is going to be in chaos: your relationships, your family and your company. 21398

With so much—not always accurate—information available online, we’re weighing in with 12 articles related to COVID-19 certain to inform and inspire. 1. COVID-19 Facts Versus FictionThe World Health Organization (WHO) sets out to debunk some of the top myths surrounding the novel coronavirus—including whether or not the virus can affect young people.  21373

In times of crisis, entrepreneurs step up to take the lead on creating groundbreaking pathways toward renewal. We asked three EO members what strategies they are implementing at work and in their personal lives as COVID-19 continues to spread.Evan Nierman is the founder and CEO of Red Banyan, an international crisis public relations firm. He is an EO South Florida member.Red Banyan is approaching the present situation with calm and decisiveness, which is how we counsel our clients to operate in times of crisis. We are making our team members available to provide free, 15-minute same-day consultations so that we can educate businesses on how to draw upon proven best practices and put them to use. 21362