Vance Barse Featured in Barrons Penta

It sounds hopelessly antiquated: A female spouse cedes control of the family’s finances, either willingly or unwillingly, to her male partner, only to be caught by surprise when her husband dies.

Yet financial advisors say it’s true—and problematic. Data is spotty, but a 2019 UBS survey of high-net-worth women found that 56% of American women aged 20-34 deferred long-term financial decisions to their spouse, as did 54% of women 51 and older.

Vance Barse is the founder of Your Dedicated Fiduciary, an investment advisor firm based in San Diego, Calif., that has made centering women a bedrock of its practice: two-thirds of its clients are female-headed households.

In a conversation with Penta, Barse says that if women aren’t part of the financial-planning conversation already, they should be. And if they lose their spouse before that can happen, they should be deliberate, not hasty, in finding a trusted advisor.

‘A Little Resentful’

No one wants to think about losing a spouse, but it will happen at some point—and as all the statistics show, it’s far more likely for a woman to outlive her male partner. That’s why Barse tries to center female-headed households in his business model, but also why it’s wise for couples to make sure the wife has a say in the family finances before she’s all alone.

Barse describes the scenario he and other advisors see far too often with new widows: “After that initial shock, there is acceptance of the reality, which is that she is the one in charge of estate administration, she is the one who receives the estate, and now she is front and center in her own financial life. There’s a transition where these women may become a little resentful or realize that they don’t have a trusting relationship with the person who was the husband’s—not the family’s—advisor.”

That’s when many widows fire the family’s existing advisor, and go in search of someone they can trust, Barse says.

But Barse says women usually turn to friends and family members for recommendations. Far too often those people aren’t right for the new widow, and may even take advantage of her.

High-net-worth women don’t need a retail advisor selling them whatever mutual fund the home office is hawking, Barse points out—they need what he calls an “in-house, right-hand person” to manage all aspects of the household’s financial life, even if that’s not what the husband’s expectations were while he was alive.

Look Before It’s Too Late

Women with male spouses—even happily married ones—may want to take a more active role in the family’s finances sooner rather than later, even if their husbands are content with the way things have always been, and especially if they feel left out of the conversation.

“When a new client couple first comes in, I ask, in a social situation, which one of you typically talks first,” Barse says. “Whichever of the spouses raises the hand and says I do, I turn to the other spouse. That means we’re giving the less-vocal spouse more of a voice right out of the gate.”

That’s critical, he says, not only because both voices should be heard, but because men and women often bring different perspectives to financial planning. With high-net-worth women, Barse says, “the conversation focuses more on how to make an impact and how to keep as much money in the estate as possible and prevent the heirs from fighting over the assets.”

For Widows

Women who have lost a spouse are in a difficult position. The recent loss may make it difficult to think about vetting someone analytically. Still, Barse offers a few considerations, starting with approaching the existing advisor as if he or she were any other candidate for the job.

“It’s highly appropriate to interview different financial advisors and their firms to determine which one feels like the best long-term fit,” he says. “There is no such thing as too much due diligence.”

  • Ask the advisor to detail in writing what products and strategies are in your best interest, what value they will bring to your estate, and how much that will cost you
  • Ask the advisor to outline any potential conflicts of interest in writing. Barse recalls one client whose family advisor had put almost 100% of the household assets in expensive financial products such as mutual funds managed by the advisor’s parent company—but one that just happened to have a different name.
  • Ask the financial advisor to outline how he or she will work alongside other estate advisors such as the CPA, the estate planner, the insurance agent, the realtor, and so on. You need someone to be sure all the professionals are communicating with each other and that there are no gaps.

17,000+ Members

213 Chapters

60+ Countries

Stay Connected

Fill out the contact information below to receive EO's newsletter.

    Conditions of EO Membership Application and Renewal:
    Every member who applies or renews their membership agrees to comply with the Policies and Procedures, Bylaws and Code of Conduct of Entrepreneurs' Organization. Current members must complete the online renewal form acknowledging review of the organization's Policies and Procedures, Bylaws and Code of Conduct.