1999 I cut my teeth at IOL (Independent Newspaper’s digital division – www.iol.co.za) as Marketing & Sales
Director. I later became the Managing Director and I was responsible
for launching a range of websites including 11 newspaper titles
including www.theargus.co.za, www.thestar.co.za, www.capetimes.co.za & www.businessreport.co.za.
2005 I was the CEO and Founder of one of South Africa’s top digital marketing
agencies – Purple Cow, which I sold in 2012.
have over 15 years of experience in the Internet Marketing and Sales industry
and I have been voted as the top speaker by the delegates at 14 out of 15 Sales
and Marketing Conferences over the past 3 years.
now work as a Conversion Optimisation Specialist, Internet Marketing Strategist
and Business Coach assisting companies in optimising their sales and marketing
have worked with many smaller companies and brands and some of the more
well-known companies being Vodacom, Frank.net, Tongaat Hulett, Pam Golding
Properties, Jeep, Quickbooks, Tempest Car Hire, Virgin Active, The Foschini
Group, Renault, TransUnion, Nashua Communications, Panasonic, Bidvest Bank,
Nedbank, Nu Metro, Bowman Gilfillan & many more.
I found myself enjoying speaking and being able
to share valuable content with hundreds of people at one event and the
delegates responded very positively, so much so that I was being invited to
speak at more and more conferences.
The conferences were mainly focused around my
areas of expertise i.e. Internet Marketing, Small Business Growth and
Retail/E-commerce and after speaking at 15 conferences over the past three
years I was voted by the delegates as the top speaker at 14 of these
Bullsh*t Each Other - your business could be doing so much better, so why isn't
MY PURPOSE is
to help business owners and entrepreneurs to identify major areas that they are
either not aware of or haven't tackled in order to boost their current business
no matter how well they are currently doing. I assist them in building more
sustainable businesses, both profitable & remarkable (yes remarkable so
that you stand out heads above your competitors).
My approach is
different & unique: it's fresh, it's innovative and it's REAL. The
centre of my approach is something that very few businesses comprehend let
alone implement & that is CONVERSION OPTIMISATION.
I am a firm
believer in working off a Business Model rather than a business plan. My
experience from working with over 1000 entrepreneurs in the 12 months has
proved this theory right; nobody ever uses or refers to their business plan
whereas a Business Model is a living document, far more practical and real. I
aggressively follow a customised Business Model with my own businesses &
those of my clients very successfully. I consider myself a Growth Hacker
(coined by Sean Ellis - Founder of Dropbox) in that I consistently find
innovate ways & opportunities to assist them to grow their businesses in
ways they had never imagined or even considered.