The Fort Lauderdale-based domain .club is leading a pack of newly established alternatives to the familiar .com, .net and .org.  Users have registered more than 96,000 .club websites, outranking all but two of 361 new “top-level” domains launched this year to create more URL choices, according to domain-tracking website nTLDStats.

“A lot of entrepreneurs can’t get brandable .coms, but they can get a brandable new domain name extension like .club,” .club CEO Colin Campbell said.

RELATED CONTENT: Miami Internet company sells for $109M.  The .club websites sell through hosts such as GoDaddy, fetching anywhere from $15 to $20,000. Five-figure sales include Eat.club, English.club, Chinese.club and Toys.club. Rapper 50 Cent registered 50inda.club, a play on his 2003 single “In Da Club.”

New domains .xyz and .berlin are outperforming .club, which hasn’t given away any URLs for free. Close behind .club are .guru, .wang and .photography.
The company has 15 employees in Fort Lauderdale and is looking to hire five more by the end of the year. Campbell said he hopes to grow to about 35 employees and 1 million registered .club URLs by the end of 2015.  Earlier this year, the Miami-based owners of the domain .co sold the company, .CO Internet, for $109 million.