Get Ahead of the SEO Game

Article by:
Dave Nevogt ,EO Indiana
Dave Nevogt
EO Indiana

Dave Nevogt is the founder of PurePointGolf.com. E-mail Dave at dave@purepointgolf.com.

It’s no secret that customers are becoming more reliant upon the Internet to research companies. Search engines are simply becoming too convenient for people not to use. Here are some tips to consider if you’re having problems increasing your search engine ranking:

Support the Search Engine
Search engine optimization, or SEO, is one of the driving forces behind generating exposure to your Web site. One way to increase your site’s visibility, Web  traffic and page ranking is to have a bunch of links going to your Web site. A clever way to do this is to respond to popular industry blog posts with a link to your site. The more links you have being directed to your site, the better.

Craft Your Keywords
Start thinking about the keywords
your customers might use to find your business online. When you’re securing search engine terms, use phrases that best describe your business. For example, if I ran a bakery in Chicago, Illinois, USA, I would purchase keywords like “Chicago bakery,” “Chicago cakes” and similar combinations. I have found sites like Wordtracker.com to be very helpful when it comes time to picking the best keywords.

Buy the Exact Match Domains
This is one of the most important steps you can take to help promote your Web site. “Exact match” means that the words and letters in your domain name match exactly what a user types into his or her browser. For example, if people type in “golf swing book” because they’re looking for self-help books, then you should own www.golfswingbook.com. Domain extensions like “.net” or “.org” will work just as well in this instance.


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