EO Asks

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EO Asks
EO Asks

“All companies make mistakes.
It’s about how you respond to
it, how swiftly you react and
how you make things right that
separates a good company from
a great one.”

- Lulu Deng, EO Philadelphia

“Just be upfront. Everyone
knows that things go wrong
sometimes, but as long as you’re
honest about it, people will
retain respect for you and your

- Anthony McDonald, EO Thailand

“It’s very important to be
proactive and forge relationships
with media outlets as you would
with your clients. In a bad PR
situation, cool down and remember
that only 10 percent of people
really believe what they read.”

- Michelle Fish, EO Charlotte

“Communicate, be it through a
blog, personal e-mails or social
media. Make sure that you share
your point of view and show who
you are. Never be defensive or
put the blame on others.”

- Rene Lönngren, EO Spain-Barcelona

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