EO Asks
EO Asks
“All companies make mistakes.
It’s about how you respond to
it, how swiftly you react and
how you make things right that
separates a good company from
a great one.”
- Lulu Deng, EO Philadelphia
“Just be upfront. Everyone
knows that things go wrong
sometimes, but as long as you’re
honest about it, people will
retain respect for you and your
company.”
- Anthony McDonald, EO Thailand
“It’s very important to be
proactive and forge relationships
with media outlets as you would
with your clients. In a bad PR
situation, cool down and remember
that only 10 percent of people
really believe what they read.”
- Michelle Fish, EO Charlotte
“Communicate, be it through a
blog, personal e-mails or social
media. Make sure that you share
your point of view and show who
you are. Never be defensive or
put the blame on others.”
- Rene Lönngren, EO Spain-Barcelona
