Josh Aaron was just profiled in NJ.com in an article entitled, "Three questions: Tech company thrives on team spirit
." For the entire article, read on.
Joshua Aaron was just a few years out of college, working in a senior
project management position for a technology consulting firm in New
York with major financial customers.
What may have seemed like an ideal position gave Aaron a vision for
something even better. The job kept Aaron in the field with clients. He
often felt disconnected from the rest of the consulting company and
rarely worked with other members of the firm, he said.
That experience gave Aaron the idea for a consulting firm where
people could feel like part of a team and leverage each other’s
knowledge and experience to deliver better advice and service to
clients. Around that same time the founder of ThruPoint, a consulting
firm formerly known as Total Network Solutions, became a friend and
mentor to Aaron. Soon the Jersey City resident began to see that
starting his own firm was within reach.
In 1997, Aaron founded Business Technology Partners and started
building his own team, he said. Aaron is president of the firm,
headquartered in New York City. Business Technology Partners started as
an information technology consulting firm, working solely with companies
in the financial services industry. In order to grow the business, they
expanded into professional services, health care, education and
hospitality, Aaron said.
The firm of about 15 to 20 people upgrades existing technology,
designs and builds new systems and maintains telecommunication and data
networks for its clients.
Aaron spoke to The Star-Ledger about the information technology industry.
Q. As a relatively small firm, how have you been able to appeal to such large clients?
A. Listening to the customer is important. Many
technology firms have a bad reputation when it comes to customer
service. BTP works closely with the IT department within a client’s
business. Secondly, we anticipate new trends in this ever-changing
industry and can implement, oversee and design many technology networks
and infrastructure projects before our competitors can.
Q. How has the climate of the industry changed since you started BTP?
A. Margins are under pressure and many IT consulting
services have been commoditized as more jobs have been outsourced
overseas. You really need to demonstrate a unique value and expertise
and certainly cannot rely on relationship selling any longer.
Q. What is the most memorable project you ever worked on?
A. The most memorable project I ever worked on was the
relocation of the New York Board of Trade from their disaster recovery
site in Long Island City, N.Y., to One North End Avenue at the World
Financial Center in Lower Manhattan. The project had not only some
fantastic challenges for (at the time) the latest and greatest IT
infrastructure and innovative trading floor design, but also represented
for me a resumption to normality in a post-9/11 world as we returned a
major exchange to normal operations in New York City.