Growth CFO

Alf Priestley Growth CFO Coach, Certified Value Builder, Certified Family Business Adviser, IFM, CFP, BAgSc, Dip FP, MBO +61408376283

Email: [email protected]


We believe that principled entrepreneurs truly deserve unshakable confidence around their entire financial strategy, so they are free to make bold moves, safely.

To meet this end, we provide strategic financial advice with a difference. Our role is to assist business owners to achieve transformational growth through:

- Accurate financial data enabling plan clarity
- Learning profitability habits to minimise waste
- Developing processes enabling our Partners to perform in the top percentile of their industry.

Our established team of CFOs have expertise gained from working within a wide variety of industries and organisations. When you partner with us, you’ll be collaborating with C-suite professionals who have experience across the technology, telecommunications, health services, food distribution, manufacturing, mechanical, construction, and wholesale industries.

We work with you to:

- Evaluate growth options to select the best path for your business
- Review monthly profit reports and develop a customised financial road map that meets business objectives
- Increase profitability through a 12-month budget profit model
- Develop cash forecasting that matches your business cycle
- Develop your multiyear roadmap to achieve profit, cash, and value objectives
- Establish workflows and accounting platforms that enable scale
- Make your business more resilient to unpredictable market and economic changes

What you can expect when partnering with Growth CFO:

- Understanding where your business stands today and maximise it with clear growth plans for future - development
- Becoming cash positive to eliminate cash crunches
- Increasing the value of a business
- Reach top financial performance in your industry
- Position your business to take bold moves that enable transformational growth

Ever wonder what the 8 drivers of a company's value are? Whether you plan to sell your business now or decades into the future, getting your Value Builder Score and report will allow you to value your business today and plan and implement targeted actions to sustainably grow its value into the future.

To take advantage of this free to EO members offer go to

Contact for members

Alf Priestley, Growth CFO Coach, Certified Value Builder, Certified Family Business Adviser, IFM, CFP, BAgSc, Dip FP, MBO
Mobile Number: +61408376283 

Other contacts: 

Gary Dryden - [email protected] 
Anthony Lococo - [email protected] Damian Lococo - [email protected] 

Address: Level 7, 552 Lonsdale Street, Melbourne VIC 3000 

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