Mark Kaigwa hosts the 5th Volume of the EO Accelerator's Masterclass Series: Moving Hearts, Minds, and Wallets with Marketing
Marketing can get a bad rap. Some businesses feel they can do completely without it. Others feel it is a waste of time and full of fluff. Most people have few ways to measure its impact on the business.
And yet, the questions remain:
Can we actually 'influence' people to buy?
Are there differences in how we reach and engage prospects in B2B or B2C businesses?
How do brands work and grow?
Should we cut down on marketing in 2022 ahead of the election year?
In this session, we'll debunk marketing myths, discuss evidence-based principles, and speak to practical tactics to apply in your businesses ahead of the next year.