Iwan Tumewa: Health, lifestyle and business
Burhanuddin Abe , Contributor , Jakarta | Wed, 01/06/2010 10:32 AM | Management
and rehabilitation services are vital in the world of medicine.
However, hospitals in Indonesia do not pay much attention to these
needs, which is why after surgery, for example, some patients do not
fully recover as they do not get the required follow-up therapy.
Tumewa, a graduate of the University of Melbourne Medical School, saw
this as a business opportunity. In partnership with a colleague, Teddy
Batanghari, a graduate from the US, he opened a clinic called Eastwest
Physiotherapy & Rehabilitation on July 4, 2005.
which is located in Dharmawangsa Square, South Jakarta, was established
to fill the void and aims to become the country’s leading provider of
physiotherapy and rehabilitation services, on a par with the top
clinics of the world.
The clinic not only caters to people who
need rehabilitation after surgery but also to athletes with muscle
problems. “In the world of sports, such as rugby, badminton and soccer,
athletes need the supervision of professional therapists,” said Iwan.
order to get international accreditation, Eastwest sends its staff
abroad to get training, consults with experienced consultants and
equips its facilities with sophisticated equipment, such as ultrasound
machines, interferential current machine (to stimulate nerves) and
Iwan reveals that Mike Lewis, a rugby
player-cum-model of Canadian-Chinese-Indonesian blood, uses Eastwest’s
service whenever he is in Jakarta and needs therapy. Lewis, he said,
praised Eastwest’s services as “comparable to those in Canada”, where
he was raised.
Local and foreign doctors have often recommended
Eastwest to its patients for rehabilitation after surgery, according to
Iwan. “Some hospitals here have similar services, but only Eastwest
specializes as a physiotherapy and rehabilitation clinic,” explained
Iwan. Aside from the physiotherapy clinic, Iwan has other businesses.
His father founded PT Airland Hilman Abadi in 1972 to produce spring
mattresses carrying the brand of Airland. Iwan is the CEO of the
In 2002, Iwan established his own company, PT
Prima Indonusa Kaison, which is engaged in the furniture business.
Different from his father’s business, which focuses on the mass market,
Iwan’s firm caters to a focus market segment, upper-end buyers,
producing brands such as Savanna and Click-Clack.
“No Indonesian businesspeople back then focused on producing high-class furniture,” said the tall man.
2002, Iwan built a factory on 4,000 to 5,000 square meters of land in
the Manis Industrial Estate in Tangerang with a total investment of Rp
Iwan started the business with a core team of five
people and 20 employees. Now, every month, the factory produces 250 to
300 Savana sofas, each priced at between Rp 5 and 50 million. Iwan no
longer faces problems in terms of marketing as the brand is becoming
“Most interior designers order our products,” he said,
naming noted interior designers such as Tom Elliot Indonesia and
Jeffrey Budiman as his clients. Some apartments and upscale hotels such
as Apo Apartments, Pakubuwono Residence, Four Seasons Hotel &
Residence, Grand Hyatt Hotel, Apartment Bellagio, Blitz Megaplex,
Gloria Jeans Coffee, Cafe Excelso and Oh La La Bistro also use his
After gaining success in the sofa business, he
then set up Eastwest. When he started the business, similar clinics had
been established in Jakarta, Surabaya and Denpasar, which is an
indication of the business’ potential.
“However, our services
are different because our therapists have international certification
and their therapy techniques are always updated according to the latest
international standards,” explained Iwan, who has a passion for
Another hobby is mountain climbing. Mountains he has
climbed include Mount Rinjani, Mount Kinabalu and a mountain in Bhutan.
“I also climbed Mount Kenya in 1989 and got lost in the jungle for a
week. But I finally found my way out by chance,” he said.
is closely related with people’s daily activities. When a person feels
physical strain or pain, they should consult a doctor. Various parts of
the body can be affected, such as the neck, shoulders, hands, arms,
back, hips, knees and ankles, as can muscles, bones and joints
(tendonitis, osteoarthritis, rheumatoid arthritis and stroke). Children
can also suffer various illnesses, such as Down syndrome and cerebral
palsy. Basically anyone can be affected.
According to Iwan, the
majority of Eastwest’s patients — about 60 percent — need treatment on
their backs and knees, while the rest complain about pain in the neck,
arms, hands, elbows and shoulders. Some patients also visit the clinic
for post-stroke treatment.
The clinic also offers massages for
babies and for those with mastitis (infection of breast tissue),
especially among breast-feeding women.
So, Eastwest not only
caters to adults, but also to children and babies, even those who are
only two weeks old. Some of the babies or children suffer from sprains,
while others sleep poorly or have poor appetites. The baby massage
improves circulation and leaves a baby feeling refreshed and relaxed.
aim is to deliver world-class therapy. It has numerous customers in
Jakarta who previously had to fly to Singapore for similar services.
The clinic sees 10 to 20 patients each day, the majority of which are
expatriates. “Well, we understand our marketing objectives and target,”
Iwan was a founder of the Entrepreneurs’ Organization, of which he was the president from 1998 to 2008.link: http://www.thejakartapost.com/news/2010/01/06/iwan-tumewa-health-lifestyle-and-business.html