Optimism Is The Name Of The Entrepreneurial Game But Take It With...

Article by:
EO Global

30 November 2011 – The cofounder of the world’s second-largest brand of natural beauty products, Ido Leffler, of Yes To Carrots, minced no words about the opportunity for entrepreneurs in the worst economy in a generation.

“There has never been a better time to do business in the United States than right now,” Leffler, 34, told a gathering of New York entrepreneurs and students from around the world competing in the Global Student Entrepreneur Awards earlier this month. “There’s never been a better time because the big boys aren’t investing. This is the biggest opportunistic market in our lifetimes.”

He got a rousing reception to that statement from a group Entrepreneurs Organization members, who, if they weren’t optimists, wouldn’t have been in the room at the Trump Soho.

Read more at [Portfolio].

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