Kiwi Marketing High-flyer Brings Fizz to Resort
23 February 2012 – Two weeks ago, Kiwi Sarah Robb O’Hagan was soaking up Super Bowl atmosphere with victorious Giants quarterback Eli Manning.
This week the PepsiCo Gatorade president for North America and global chief marketing officer flew to Queenstown, where she speaks at the Entrepreneurs’ Organisation Queenstown University conference tomorrow.
On any given day, the 39-year-old marketing superstar rubs shoulders with Gatorade-sponsored athletes like Manning, or the world’s fastest man Usain Boult.
“When you spend time with an athlete and understand their mind and how they think and what it takes to win, you can apply a lot of lessons to business,” she explains.
Read more at [Mountain Scene].