James Lawrence Learning Event


50 Ironmans. 50 States. 50 Days. Can you even fathom what it takes to accomplish this?


James “The Iron Cowboy’” Lawrence is coming to the Capital Region to speak with entrepreneurs about his inspirational journey and how he redefines impossible.




EO Albany                                                                                FOR IMMEDIATE RELEASE

Contact: Tim McCann

Cell Phone: 518-788-7904

Email: [email protected]

Website: www.eonetwork.org/albany


VOORHESVILLE, NEW YORK, April 27, 2018:  As entrepreneurs, overcoming obstacles and creative problem solving are part of the daily fabric of business and life. Often what the day presents can feel insurmountable, but James Lawrence is coming to tell this peer-to-peer learning organization that “the better you is on the other side of fear.” Entrepreneurs’ Organization Albany presents James Lawrence, The Iron Cowboy, on May 2, 2018 for a keynote address at the Thacher Park Visitors Center. This event is also co-sponsored by the Forum for Executive Women.


When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the wonderful, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission, and winning two prior world records.  


An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could do it; he penciled in another event the day Lawrence was supposed to complete the challenge. But with the support of Sunny and their five children in tow, and with grassroots support conjured always at the last minute via Facebook, Lawrence accomplished exactly what he set out to do. Along the way, Lawrence survived tropical storms, internal bleeding, hypothermia, hyperthermia, dehydration, nerve damage, infected foot blisters, a blood-clot scare, extreme sleep deprivation (he only got four to five hours of sleep each night), and a bike crash!


Lawrence has written a book about his 50.50.50 journey, Iron Cowboy: Redefine Impossible.  Lawrence uses his endurance racing as a platform to educate people about the risks of childhood obesity. "My goal is simply to inspire others to challenge themselves and to be more active. Together with the Jamie Oliver Food Foundation we can all be part of the movement to fight obesity." 


This event takes place on May 2, 2018, from 3-8 pm at the John Boyd Thacher Park Visitors Center. Tickets to James Lawrence, the Iron Cowboy are available to EO Members, Strategic Alliance Partners, Sponsors, and their guests. For more information about membership, or how to become a Strategic Alliance Partner, please contact us at [email protected]


Entrepreneur’s Organization Albany is the local chapter of Entrepreneur’s Organization, a global, peer-to-peer network of more than 12,000+ influential business owners with 170 chapters in 53 countries. Founded in 1987, EO is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond.



14,000+ Members

198 Chapters

61 Countries

Stay Connected

Fill out the contact information below to receive EO's newsletter.

    Conditions of EO Membership Application and Renewal:
    Every member who applies or renews their membership agrees to comply with the Policies and Procedures, Bylaws and Code of Conduct of Entrepreneurs' Organization. Current members must complete the online renewal form acknowledging review of the organization's Policies and Procedures, Bylaws and Code of Conduct.