James Lawrence Learning Event
50
Ironmans. 50 States. 50 Days. Can you even fathom what it takes to accomplish
this?
James
“The Iron Cowboy’” Lawrence is coming to the Capital Region to speak with
entrepreneurs about his inspirational journey and how he redefines impossible.
EO Albany
FOR IMMEDIATE RELEASE
Contact: Tim McCann
Cell Phone: 518-788-7904
Email: [email protected]
Website: www.eonetwork.org/albany
VOORHESVILLE, NEW YORK, April 27, 2018: As entrepreneurs, overcoming obstacles and
creative problem solving are part of the daily fabric of business and life.
Often what the day presents can feel insurmountable, but James Lawrence is
coming to tell this peer-to-peer learning organization that “the better you is
on the other side of fear.” Entrepreneurs’
Organization Albany presents James Lawrence, The Iron Cowboy, on May 2, 2018
for a keynote address at the Thacher Park Visitors Center. This event is also co-sponsored by the Forum for Executive Women.
When James Lawrence (aka the Iron
Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in
all 50 states, the only person who believed that he could pull it off was James
himself (and his wife, Sunny). Iron Cowboy is the story of Lawrence’s herculean
50-day journey and all the wonderful, miserable, and life-threatening events
that happened along the way, as well as a glance at his life leading up to the
mission, and winning two prior world records.
An Ironman consists of a 2.4-mile
swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would
have to complete those distances and then make it to the next state in time to
do it all over again the next day. Even Lawrence’s coach didn’t think he could
do it; he penciled in another event the day Lawrence was supposed to complete
the challenge. But with the support of Sunny and their five children in tow,
and with grassroots support conjured always at the last minute via Facebook,
Lawrence accomplished exactly what he set out to do. Along the way, Lawrence
survived tropical storms, internal bleeding, hypothermia, hyperthermia,
dehydration, nerve damage, infected foot blisters, a blood-clot scare, extreme
sleep deprivation (he only got four to five hours of sleep each night), and a
bike crash!
Lawrence has written a book about his
50.50.50 journey, Iron Cowboy: Redefine Impossible. Lawrence uses his endurance racing as a
platform to educate people about the risks of childhood obesity. "My
goal is simply to inspire others to challenge themselves and to be more
active. Together with the Jamie Oliver Food Foundation we can all be part
of the movement to fight obesity."
This event takes place on May 2,
2018, from 3-8 pm at the John Boyd Thacher Park Visitors Center. Tickets to James Lawrence, the Iron Cowboy are
available to EO Members, Strategic Alliance Partners, Sponsors, and their
guests. For more information about membership, or how to become a Strategic
Alliance Partner, please contact us at [email protected].
Entrepreneur’s Organization
Albany is the local chapter of Entrepreneur’s Organization, a
global, peer-to-peer network of more than 12,000+ influential
business owners with 170 chapters in 53 countries. Founded
in 1987, EO is the catalyst that enables leading entrepreneurs to learn and
grow, leading to greater success in business and beyond.
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