Sonny Balani, an Accelerator participant and owner of Balani Custom Clothiers, Inc., was mentioned in the Wall Street Journal in an article highlighting the use of new Web-marketing services by small businesses.
In October 2009, Balani Customer Clothiers, Inc., utilized Groupon and offered a promotion where consumers could spend US$95 for US$225 worth of services at the tailor shop.
Balani sold 850 Groupons in a day, the maximum the four-employee shop determined it could handle.
"We were all over Twitter and Facebook that day," says Sonny Balani, adding that normally the tailor shop, which posted US$1 million in revenue in 2009, sells just 100 gift certificates a year.
To read the full article on the Wall Street Journal, click here.
Article By: EO Staff Global