The Role Imagination Plays In Innovation

04 April 2012 – “Innovation to me is creating the future. It requires a relentless desire to challenge beliefs around 'what is' and 'what works' in order to provide new solutions to problems," says Sarah Robb O’Hagan, Gatorade president, North America, and global chief marketing officer, sports nutrition, for PepsiCo.

Robb O’Hagan defines creativity as “a very personal thing and it should mean very different things to different people.” In her case it’s the process of “following my instincts and using my imagination to see ideas and solutions that haven't existed before. I was one of those kids who had an imaginary friend (her name was Sally!) and my mother still recalls everything about the life that Sally lived because I described it in such detail. In some respects what I do today isn't really that different to what I did by creating Sally's little universe. It's about seeing something you want to create that doesn't really exist today.”

Read article at [Fast Comany].