I have to be honest: I love my BlackBerry. Let it be said that this gizmo is likely the most life-changing tool we as entrepreneurs have at our disposal (outside of the Internet, of course).
Sure, there has been some ado about how these “CrackBerries” are annoying, insensitive and put people on an electronic leash. I have to tell you that for all of its faults, though, it is probably the most liberating business tool ever invented.
Instant email feedback to a client or potential client is essential. I have found that clients want quick responses to questions or concerns. I’ve also learned that, in general, it is the “unknowns” that cause most of the problems in business. Constant, virtual feedback via the BlackBerry eliminates confusion.
Customers aren’t just sitting around with nothing to do. When they ping you, they typically have a need. More than likely, you planted the “need seed” to begin with. So, responding quickly and efficiently is essential when maintaining the upper hand in business. If your customers know they can get you anytime they need you, they will.
Clients don’t really care that you’re skiing, and when you stop for a break, you check your BlackBerry and send a quick response. They just need the information— pronto. The ability to be virtually anywhere – out camping, at a football game, at a meeting – and respond in a matter of seconds is an entrepreneurial dream come true.
I remember sitting on a beach when a potentially big client, whom I had not heard from in weeks – honestly, I thought I had lost the deal – sent me an email with a quick question. I responded within a few minutes, and she emailed me back with her purchase order! Sure, I may have gotten that deal anyway … but I might not have. Let’s just say I popped another Corona, and it tasted all that much sweeter.
For me, my BlackBerry has liberated me from my desk. Anywhere, anytime, I am available for whatever my business needs. Some would say there is no peace in that; I say it is much more peaceful knowing everything is cool with my clients, wife and kids, as opposed to constantly wondering.