Octane: December 2006 - Extreme Marketing

Fueling the Entrepreneurial Engine

In this issue:

Extreme Marketing

In This Issue:

Six Tips for Effective PPC Advertising
Jay Bower

Added On: Mon, 14 Sep 2009 18:27:54 GMT

Pay-per-click (PPC) advertising is not just the marketing flavor of the week. Here is how to maximize the effectiveness of PPC advertising.

Get in the News
Lee Prosenjak

Added On: Mon, 14 Sep 2009 18:06:50 GMT

My introduction to EO two years ago was at a learning event featuring Brian Scudamore and Cameron Herold from 1-800-GOT-JUNK. They were giving their marketing presentation about media hits and how to use them to your advantage.

Marketing: Small is the New Big
Seth Godin

Added On: Mon, 14 Sep 2009 18:02:10 GMT

BIG used to matter. Big meant economies of scale. (You never hear about “economies of tiny” do you?). Years ago, people, usually guys, often ex-marines, wanted to be CEO of a big company. The Fortune 500 is where people went to make a fortune, after all.

Timeless Marketing Lessons: As True Now As They Ever Were
Dennis Hoffman

Added On: Mon, 14 Sep 2009 17:58:18 GMT

I’m a direct marketing consultant, and the lessons I learned with my Krispy Kreme doughnuts help my clients net a lot more money.

Reaching the Masses One Person at a Time
Scott Dorsey

Added On: Mon, 14 Sep 2009 17:59:22 GMT

There’s been much talk lately about one-to-one marketing. The idea is to provide a unique product or service for each customer based on preferences or needs.

Market Yourself Without Trying
Andy Bailey

Added On: Mon, 14 Sep 2009 18:00:24 GMT

As business owners, we don’t like to spend money on things that cost more than they return. Our company is no different, and we have found some creative ways to make “stuff” that we already spend money on work even harder for us.

Let Them Seek and You Shall Find
Vivek Bhargava and Jay Bower

Added On: Mon, 14 Sep 2009 18:03:33 GMT

Google is a search engine. Most of you are nodding your head in agreement to that statement. A couple of years back, I would have nodded, too. But the truth is that Google is no longer just a search engine.

How Giving Chocolate Brought Big Business
Peleg Top

Added On: Mon, 14 Sep 2009 18:04:32 GMT

I saw a great opportunity to grow my business by asking for referrals instead of passively waiting for them to happen.

Getting Connected to Your Brand
Chrisite Hefner

Added On: Mon, 14 Sep 2009 18:05:37 GMT

Do you really have a brand, or do you have a popular product? Brands are like bank accounts— either you’re making deposits or making withdrawals.

EO Dummies: It Takes One to Write One!
Kevin Daum

Added On: Mon, 14 Sep 2009 18:08:12 GMT

Every EOer is an expert in something. That’s how we became EOers. But as the CEO of Stratford Financial, I struggled for client credibility when pitting my experienced advice against the ramblings of inexperienced bank salespeople.

Build a Better Marketing Machine
Eric Keiles

Added On: Mon, 14 Sep 2009 18:25:01 GMT

I can honestly say, after working with hundreds of entrepreneurs during the last 10 years, that one of the critical mistakes they make is executing marketing tactics without developing a clear strategy.