www.communicate2.com
Breakout Session:
Search Engine Marketing - Soap Opera or Sit Com?
We have come a long way since the tearjerker became the marketer’s primary pipeline to consumer consciousness, and whose ultimate goal was to influence consumer purchase behavior. We experienced the pain of the delusionary target rating points and stoically bore the unidentifiable waste lurking within ballooning media expenditures.
Then those search engine guys came and told us, “Happy days are here again!” Shame on Google for hiding so much from us! We haven't even scratched the proverbial surface yet. In this session, marketing expert Vivek Bhargava will dive deep and teach you to target your audience with pin-point precision in a way you’ve never done before. Vivek will help you learn:
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Where and how to market your product
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To take advantage of the instance when the consumer actually wants to listen
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How to recognize when the consumer has literally asked for your product
Seems simple, right? Surprisingly, even this much is little understood and even less practiced. This session will tell the untold story of digital marketing. It has emotion, drama, hilarity and downright slapstick comedy. Are you ready to open your mind to the possibilities? Are you prepared for a quantum jump into some very different kinds of marketing activities and processes? As a marketer, how safe do you think you will be from a competitor who comes to hear this? Be scared … very, very scared.
Vivek Bhargava has spent 10 years in the interactive marketing industry. He is the founder of communicate2, a company that started out as a full-service interactive agency and has since evolved into a search specialist agency. In his 10 years with communicate2, Vivek built expertise in meeting the interactive marketing needs of multinational companies, such as MTV, Pfizer, Merrill Lynch, ICICI Bank, HDFC Bank, King Fisher Airlines and several others.
Vivek is the chair of the Search Engine Marketing Professionals Organization (SEMPO) in India and is focused on spreading the awareness of search marketing in the Emerging Markets. Vivek has played table tennis for the state, is keenly interested in chess and is an amateur paragliding pilot.